Rethinking our perspectives: let’s discuss gender stereotypes
This campaign aims to raise awareness about the role gender stereotypes play in society.
What gender instantly comes to mind when you think of a certain toy, a job, a sport, or even a colour? Gender stereotypes are deeply ingrained in our culture and are a root cause of gender inequalities. Often, we are not even aware of them, but they affect each of us - both women and men. Gender stereotypes can limit our ability and our aspirations to choose a field of study or training, pursue a professional career, and make simple life choices, like picking a hobby. The impact of stereotypes can be even stronger for some people: for instance, if someone has a disability or is from a minority ethnic background, they might experience multiple stereotyping. Each of us has different identities, and at their intersections, we can face unique experiences of discrimination. Gender stereotypes limit everyone’s freedom. That is why it is important to question them.
It is time to #EndGenderStereotypes!
Career choices
What comes to mind when you see a woman firefighter? Do you see anything unexpected?
Gender stereotypes and biases are built into people’s minds from as early as childhood. From the skills we acquire as children to what we study in school and the careers we pursue, stereotypical expectations for women and men, girls and boys, can limit our aspirations, choices, and freedom. Therefore, we need to question what is due to free choice; and what is due to our stereotypes.
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Work-life balance
What comes to mind when you see a working father doing the hair of his daughter? Do you see anything unusual?
The roles and responsibilities of men and women in their families and jobs are determined not only by their free choices but also by gender stereotypes. Striving for gender balance in the workplace, at home, and in society requires broadening one's perspective on these issues, by challenging conventional norms and beliefs.
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Decision-making
What comes to mind when you see a female president decorating a high-ranking military woman? Do you see anything surprising?
Women continue to be underrepresented in decision-making positions in all areas, and this is partly due to gender stereotypes. But in business, politics, and society as a whole, we can only reach our full potential if we use all of our talent and diversity. Using only half of the population delivers only half of the ideas and energy. We need to tackle the stereotypes that prevent women from rising to positions of leadership.
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Look beyond the figures
Let’s act together!
Do you want to challenge stereotypes and help promote gender equality?
To help raise awareness about this topic, share the campaign materials with the hashtag #EndGenderStereotypes.
Everyone has the power to bring about change!
- Digital kit - Житейски избор
- Digital kit - Decisiones de vida
- Digital kit - Rozhodování o vlastním životě
- Digital kit - Livsvalg
- Digital kit - Lebensentscheidungen
- Digital kit - Eluvalikud
- Digital kit - Επιλογές στη ζωή
- Digital kit - Choix de vie
- Digital kit - Roghanna saoil
- Digital kit - Životni izbori
- Digital kit - Scelte di vita
- Digital kit - Izvēles dzīvē
- Digital kit - Gyvenimo pasirinkimai
- Digital kit - Az életedet befolyásoló választási lehetőségek
- Digital kit - Għażliet tal-ħajja
- Digital kit - Levenskeuzes
- Digital kit - Wybory życiowe
- Digital kit - Escolhas de vida
- Digital kit - Alegeri în viață
- Digital kit - Životné rozhodnutia
- Digital kit - Življenjske odločitve
- Digital kit - Elämänvalinnat
- Digital kit - Livsval
- Digital kit - Възможности за избор на кариера
- Digital kit - Elección profesional
- Digital kit - Výběr povolání
- Digital kit - Karrierevalg
- Digital kit - Karriereentscheidungen
- Digital kit - Karjäärivalikud
- Digital kit - Επιλογές σταδιοδρομίας
- Digital kit - Choix de carrière
- Digital kit - Roghanna gairme
- Digital kit - Izbor karijere
- Digital kit - Scelte professionali
- Digital kit - Profesijas izvēle
- Digital kit - Karjeros pasirinkimai
- Digital kit - Pályaválasztás
- Digital kit - Għażliet tal-karriera
- Digital kit - Loopbaankeuzes
- Digital kit - Wybór kariery
- Digital kit - Escolha de carreiras
- Digital kit - Alegeri de carieră
- Digital kit - Kariérne možnosti
- Digital kit - Izbira kariere
- Digital kit - Uravalinnat
- Digital kit - Karriärval
- Digital kit - Баланс между работата и личния живот
- Digital kit - Equilibrio entre la vida laboral y la vida privada
- Digital kit - Rovnováha mezi pracovním a osobním životem
- Digital kit - Balance mellem arbejdsliv og privatliv
- Digital kit - Work-Life-Balance
- Digital kit - Töö ja eraelu tasakaal
- Digital kit - Εναρμόνιση επαγγελματικής, οικογενειακής και προσωπικής ζωής
- Digital kit - Équilibre entre vie personnelle et vie professionnelle
- Digital kit - Cothromaíocht oibre is saoil
- Digital kit - Ravnoteža poslovnog i privatnog života
- Digital kit - Equilibrio tra vita privata e professionale
- Digital kit - Darba un privātās dzīves līdzsvars
- Digital kit - Profesinio ir asmeninio gyvenimo pusiausvyra
- Digital kit - A munka és a magánélet közötti egyensúly
- Digital kit - Bilanċ bejn ix-xogħol u l-ħajja privata
- Digital kit - Werk-privébalans
- Digital kit - Równowaga między życiem zawodowym a prywatnym
- Digital kit - Equilíbrio trabalho-vida
- Digital kit - Echilibrul dintre viața profesională și cea personală
- Digital kit - Rovnováha medzi pracovným a súkromným životom
- Digital kit - Usklajevanje poklicnega in zasebnega življenja
- Digital kit - Työn ja yksityiselämän tasapaino
- Digital kit - Balans mellan arbete och privatliv
- Digital kit - Ръководни позиции
- Digital kit - Toma de decisiones
- Digital kit - Rozhodování
- Digital kit - Beslutningstagning
- Digital kit - Entscheidungsfindung
- Digital kit - Otsuste tegemine
- Digital kit - Λήψη αποφάσεων
- Digital kit - Prise de décision
- Digital kit - Cinnteoireacht
- Digital kit - Donošenje odluka
- Digital kit - Processo decisionale
- Digital kit - Lēmumu pieņemšana
- Digital kit - Sprendimų priėmimas
- Digital kit - Döntéshozatal
- Digital kit - Teħid ta’ deċiżjonijiet
- Digital kit - Besluitvorming
- Digital kit - Podejmowanie decyzji
- Digital kit - Tomada de decisões
- Digital kit - Luarea deciziilor
- Digital kit - Rozhodovanie
- Digital kit - Sprejemanje odločitev
- Digital kit - Päätöksenteko
- Digital kit - Beslutsfattande
